Creatives: graphics and video

Creative now decides an ad's results more than the campaign settings do. We create graphics and video that stop the scroll and genuinely sell.

Order creatives

Graphic and video creatives at ScallMe

In today's advertising, results are usually decided by the creative, not the targeting alone. Meta's and Google's algorithms will find the audience on their own - as long as they get a strong creative. That's why we treat graphics and video not as an add-on to a campaign, but as its most important element. We design assets that grab attention in a split second and lead to a specific action.

We handle both static ad graphics and visual identity, as well as video production and editing, including short-form content for Reels, TikTok and YouTube Shorts. Everything is consistent with your brand and ready to drop into campaigns with no extra tweaks.

What we create

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Ad graphics

Static creatives for Meta, Google and other channels, built for conversion.

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Visual identity

A consistent visual system for your brand: logo, colors, templates, and usage guidelines.

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Video production

Video shoots and productions for ads and brand communication.

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Editing and post-production

Editing, subtitles, color correction and sound, so the material is ready to publish.

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Short-form

Vertical assets for Reels, TikTok and Shorts, the formats that deliver reach today.

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Variants for testing

Sets of creatives for testing, so you can quickly find the ones that sell.

What working together looks like, step by step

  1. Brief and goalWe define what the creative should lead to and on which channel it should work.
  2. ConceptWe propose an idea and a visual direction consistent with your brand and campaign goal.
  3. Production and designWe produce the graphics or footage in line with the approved concept.
  4. Editing and post-productionWe assemble the footage and add captions, sound, and color correction.
  5. Variants for each channelWe prepare formats and versions for different placements.
  6. DeliveryWe hand over finished files, ready to upload into your campaigns.

Why creative determines the result

Ad performance used to be decided by precise targeting; today it's decided above all by the creative. A strong creative lowers the cost of clicks and conversions, because the algorithm shows it more willingly and the audience responds more willingly. That's why we tie creatives directly to the campaigns we run as part of Facebook and Instagram ads and Google Ads. Also working really well are materials in the style of UGC.

Who this service is for

We create visuals for brands that run ads and need fresh material, for companies building a consistent visual identity, and for stores that want to make their products stand out with graphics and video. If your materials should actually sell, not just look good, this is a job for us.

How we work

We're an AI-first agency, so we speed up concepts, variants, and part of production with tools. But a human watches over the visual direction and brand consistency, because those are what decide whether the creative sells. As a result, you get more material to test in less time.

What you gain

  • Creatives that genuinely grab attention instead of getting lost in the feed.
  • Lower cost per click and conversion thanks to better creatives.
  • A consistent brand image across every channel.
  • Sets of variants for testing, so you can find the winning creatives faster.

Frequently asked questions

How long does it take to prepare the creative?

A single graphic usually takes a few days, video longer, depending on the scope of production. We set the timeline after the brief.

Do you make short-form content for TikTok and Reels?

Yes, vertical formats for Reels, TikTok, and Shorts are one of the most effective types of creative today, and we produce them every day.

Will you prepare variants for A/B testing?

Yes, we deliver sets of variants as standard, so you can quickly see which creatives convert best.

Do you also create visual identity?

Yes, we design cohesive brand visual systems, from the logo to templates and usage guidelines.

Are the creatives ready for campaigns?

Yes, we deliver materials in formats and dimensions ready to upload into ads, with no extra tweaks needed.

Can I order just the creatives, without running a campaign?

Yes, we also deliver creative as a standalone service, though the best results come from pairing it with running your ads.

Need fresh creatives?

Write to us, describe your goal and channel, and we'll propose a concept and a scope for graphics and video production.

Write to us