scall.me

Meta Ads management / Dubai / prices in AED

A Meta Ads agency in Dubai that sends customers to your WhatsApp.

We run Facebook and Instagram ads for UAE businesses: campaigns that open a WhatsApp chat, remarketing, catalogue and sales campaigns. Your budget stays in your own ad account; our fee is a fixed monthly amount.

Message us on WhatsAppBook a free online call

Example ad, written for this page

Your businessSponsored

Moving to a new apartment in Dubai? Send us the size and the date and we reply with a price today.

Image or short videoTell us the date. Get the price on WhatsApp.
Opens a chat with your businessSend WhatsApp message

Counted as a conversation / lead lands in your WhatsApp / not a real advertiser

01 / What a budget buys

What 3,000, 5,000 and 15,000 AED buy on Meta in the UAE

Published benchmarks put the cost of a thousand impressions on Facebook and Instagram in the UAE at about 6.50 USD, roughly 24 AED, and a click at about 1.40 USD, roughly 5.1 AED. That is less than half the world average per thousand impressions, which is why Meta is often the cheaper first test for a UAE service business. Below is what those averages mean for three budgets. Treat them as arithmetic on a benchmark, not as a forecast: your sector, your audience and your creatives move the numbers in both directions.

The ad budget is paid by you to Meta from your own ad account. Our fee is separate, flat and net. For a service business we suggest starting from 3,000 AED a month of budget.

02 / Our plans

Management plans, net, per month, budget separate

Meta Ads agencies in Dubai charge either a percentage of ad spend, often 12 to 18%, or a flat monthly fee. Published flat fees start around 1,500 to 2,000 AED for one channel and go far higher for larger packages. Our fee is flat at every level, and the plans differ in the number of campaigns and creatives, not in a share of your budget.

Start

AED1,500 / month

One campaign for WhatsApp conversations, 2 creatives a month, ad budget up to 5,000 AED.

GrowthRecommended

AED2,500 / month

Conversation and remarketing campaigns, 6 creatives, lead qualification.

Sales

AED3,900 / month

Catalogue and sales campaigns, weekly creative tests.

Meta + Google, Growth

AED4,900 / month

Both channels at the Growth level, one team, one report.

Meta + Google, Sales

AED7,500 / month

Both channels at the Sales level.

Prices are open to discussion and payment can be split into instalments as set out in the contract, in AED, USD, EUR, PLN or another agreed currency. VAT at 5% is added where it applies. Search ads on Google alone start at 1,900 AED a month, and SEO plus Meta Ads together cost 4,900 AED a month.

03 / A month of work

What a month looks like on each plan

Start1,500 AED / month

  • Week 1Campaign for WhatsApp conversations, audience by area and interests, first creative live.
  • Week 2Second creative against the first. Chats checked for quality, not only counted.
  • Week 3Budget moved to the creative that brings real enquiries.
  • Week 4Report: spend, chats, cost per chat, what we change next month.

Growth2,500 AED / month, recommended

  • Week 1Conversation campaign plus remarketing to people who watched, clicked or wrote.
  • Week 2Two new creatives, including a short vertical video for Reels and Stories.
  • Week 3Lead qualification: chats sorted into hot, later and not a fit, so your team calls the right people first.
  • Week 4Two more creatives, monthly report and plan.

Sales3,900 AED / month

  • Every weekA creative test: one new angle, offer or format against the current best.
  • CatalogueProduct catalogue connected for stores, so ads can show the products people viewed.
  • Sales campaignsPurchases measured on the site, not only clicks.
  • ReportWeekly notes and a monthly report on spend and results.

04 / Ads that open WhatsApp

Why we start most UAE accounts with chats, not forms

In the UAE most customers would rather write on WhatsApp than fill in a form, and local businesses list WhatsApp as their main contact. A click-to-WhatsApp ad opens a chat with your business in one tap, so the customer does not have to leave the app or type an email address. The catch is speed: a chat that waits until the next morning goes cold.

That is why we track two things from the first week: how many chats start and how many get a reply within an hour. If your team cannot answer evenings and weekends, an AI assistant on WhatsApp can reply, ask the qualifying questions and hand the lead to a person. See AI chatbot for WhatsApp for what it costs.

For stores we also run catalogue and sales campaigns, where success is a purchase on the site. For services with long decisions, such as real estate or clinics, we use lead forms inside Facebook and Instagram when a chat is too early a step.

05 / Before we start

One access, three steps, and the accounts stay yours

The ad account, the Facebook Page, the Instagram account and the WhatsApp number stay in your company's business portfolio, paid with your card. We work in them as invited people. To give us access:

  1. Open business.facebook.com and sign inUse the account that manages your business portfolio. Click Settings (the gear icon), then People.
  2. Invite usClick Invite people, type [email protected] and choose employee access, not full control. On the next screen tick your ad account, Facebook Page and Instagram account, give access to manage them and click Send invitation.
  3. Reply “done” on WhatsAppWe accept the invitation and check the accounts from our side. We never ask for your password.

No business portfolio yet, or the screens look different? We set it up together on a 10-minute call with a shared screen at scall.me/vidcall. If someone else runs your ads today, send us their name and we will ask them.

06 / UAE rules

Rules that touch ads in the UAE, and who handles them

What stays with you as the advertiser

  • Permits for regulated sectors. Property listings in Dubai and healthcare ads have their own approval rules; the permit number and required text come from you.
  • The UAE Media Council advertiser permit, in force since 1 February 2026, covers people who publish advertising content on social media. Promoting your own registered business is listed as an exception. Check your own case with the Media Council; we do not give legal advice.
  • Claims in the ads: they have to be true and you have to be able to prove them.

What we do

  • Leave room in every creative for permit numbers and required text.
  • Write ads in English and Polish. We do not write ads in Arabic.
  • Keep the ads clearly marked as ads, which Meta does by default.
  • We do not broker influencer deals or arrange permits for creators.

07 / What we do not promise

What you will not hear from us

08 / Questions

Questions people ask before they buy

How much does a Meta Ads agency cost in Dubai?

Agencies in the UAE charge either 12 to 18% of ad spend or a flat monthly fee. Our fee is flat: 1,500 AED, 2,500 AED or 3,900 AED a month, net, and Meta plus Google Ads together start at 4,900 AED.

What is the minimum budget for Facebook and Instagram ads in the UAE?

For a service business we suggest at least 3,000 AED a month. At a published average of about 24 AED per thousand impressions that is about 126,000 impressions, enough to compare two creatives.

Can Facebook and Instagram ads open a WhatsApp chat?

Yes. Click-to-WhatsApp ads open a chat with your business number in one tap. We measure how many chats start and how fast your team replies.

Who owns the ad account and the Page?

You do. They stay in your company's business portfolio, paid with your card. We work in them as invited people and you can remove our access at any time.

Do I need an advertiser permit to run Meta ads in the UAE?

The UAE Media Council permit, in force since 1 February 2026, covers people publishing advertising content on social media, and promoting your own registered business is listed as an exception. Check your case with the Media Council; we do not give legal advice.

Do you make ads in Arabic?

No. We write ads in English and Polish. If your customers need Arabic ads, tell us on the first call and we will say honestly whether we are the right fit.

09 / More for UAE businesses

All services and prices in one place

Market prices and cost per click on this page come from price guides and benchmarks published by UAE agencies and ad platforms, checked on 14 October 2026. They are ranges, not quotes.

Contact

Send a message. The audit is free.

Tell us what you sell and where your site is. We reply with questions, then with numbers and a proposal in options.