How much does SEO cost? Most agencies answer "it depends" and ask you to get in touch. We give you the numbers straight away. A client who knows the price before the conversation can talk about what really matters: keywords, competition and how much they can earn from Google traffic.

SEO is ongoing work. We improve the technical side of the website, write content for the keywords people actually search for and build the domain's authority. Below you'll find the full price list, the scope of each package, a comparison with market prices and answers to the questions we hear most often.

SEO price list

Gross prices (including VAT), per month of work. The minimum term and any discount for a longer contract are set out in the proposal. Prices are negotiable: if a package doesn't fit your business, we'll put the scope together differently. Very competitive websites are priced after an audit.

How much SEO costs in Poland in 2026

Before setting our prices, we reviewed 17 public price lists: agencies, freelancers and companies selling SEO together with their own tool. The market quotes net amounts, so the table shows net prices too. Our prices are in the last column, gross.

An example: the Local package at PLN 1,490 gross is PLN 1,211 net, exactly the entry level for a local business. Start at PLN 790 gross (PLN 642 net) is the budget option: fewer keywords, no profile management and no link articles, but the same blog and report.

What determines the price of SEO

• Competition for keywords. "Plumber Olsztyn" and "mortgage" are two different leagues. We assess difficulty by the strength of the domains in the top ten, not by a tool's score. In Poland tools often underestimate it: the keyword "tworzenie stron internetowych" (website development) has a difficulty of 3 out of 100 in Ahrefs, while the top 10 is made up of sites with a domain rating of around 70.
• Number of services and cities. Every service and every city needs its own meaningful page. Google treats copies of the same page with a swapped city name as spam. That is why our pages for businesses in other Polish cities include official statistics, search demand and local competition for each city (in Polish).
• Condition of the website. A slow site, missing redirects after URL changes or duplicate pages mean work for the first weeks. When a client tells us about a drop "after a Google update", the cause usually turns out to be a site migration without 301 redirects.
• Website or online store. A company website has a dozen or so URLs, a store has hundreds: categories, filters, variants. It's a different scale of work.
• Domain authority. A new domain without links grows more slowly and needs more off-site work: directories, business profiles, articles.

What we do every month

The first 90 days step by step

1. Days 1-7: audit and keyword mapWe check what Google has indexed, what already brings traffic and where the site is losing out. We agree a list of keywords with real search volume.
2. Weeks 2-4: technical clean-up and service pagesTitles, descriptions, headings, speed, redirects and structured data. First we fix what is already there.
3. Month 2: contentThe first blog posts, expanded service pages, internal links from guides to the offer.
4. Month 3: authority and the first comparison reportDirectories, profiles and the first articles. We compare the numbers with the starting point from the audit.

We always compare the report with the audit measurement, using the same method. That way, after three months you can see what has moved, not just a list of completed tasks.

What we don't promise

Nobody can guarantee a position in Google, because Google decides the order of results, not the agency. If someone promises "TOP 3 in 30 days", they have either picked a keyword nobody searches for or will buy links for which Google can penalise the whole domain. Google's rules explicitly prohibit buying links meant to boost rankings.

What to watch out for in SEO offers:

• billing for rankings on keywords that almost nobody searches for;
• no access to your own Google Search Console and Analytics, or accounts set up in the agency's name;
• links from the agency's private network that disappear when the contract ends;
• a report with nothing but a list of rankings, without clicks, calls and enquiries.

We've collected more questions worth asking before you sign a contract in our guide how to choose an SEO agency.

From practice: what a website clean-up delivers

On our own website we started with a domain with no authority at all. Pages targeting less competitive keywords, such as "website for" a specific industry, now rank in positions 1-8. For the hardest service keywords we are building authority step by step. We use the same method for our clients.

Which package to choose

• You run a service business in one city: start with the Local package. Details in our offer local SEO and Google Business Profile.
• You run an online store: the Sales package. See how we work on e-commerce SEO.
• You operate in or around Olsztyn: we have a separate page SEO in Olsztyn, with in-person meetings.
• You're only just building a website or a store: start with a website designed with SEO from day one or an online store on WooCommerce.
• You don't know where to start: free audit will show which package makes sense, or that SEO doesn't make sense for you yet.

If you'd rather understand how search engines work first, read what is SEO. We write about appearing in ChatGPT answers and Google AI Overviews in our article on AI search optimization.

Frequently asked questions