media - ScallMe - Page 2 of 3

Small shop owner taking a product photo with a phone in natural light

media Comments (0) July 10, 2026

User generated content (UGC): an affordable way to get credible photos without a photoshoot

Customer photos (UGC) are an affordable, credible substitute for a photoshoot. How to collect them, where to publish them, and what to keep in mind legally.

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Small business owner at a laptop in the shop's back room setting up email automation

media Comments (0) July 10, 2026

Marketing automation for small businesses: your first workflow in 2 hours

Marketing automation for a small business? You can set up your first workflow in 2-4 hours, and the starter plan costs 0 zł. Three workflows with the highest return.

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Young micro-influencer recording a product review on a smartphone in a bright home studio

media Comments (0) July 10, 2026

Influencer marketing for a small business: micro and nano beat macro

For a small business, nano and micro influencers beat macro on ROI, cost, and conversion. A realistic budget, a comparison table, and UOKiK requirements.

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Owner of a small local service business standing in the doorway of their shop on a city street

media Comments (0) July 10, 2026

Local SEO for small businesses: how Google Business Profile generates leads

Local SEO for small businesses: how a Google Business Profile, reviews, and consistent NAP get a local service business into the Local Pack. A practical plan.

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Small business owner recording a vertical product video on a smartphone for a TikTok ad

media Comments (0) July 10, 2026

TikTok advertising for businesses: how much it costs and when it pays off in 2026

How much does TikTok advertising cost for businesses in 2026? CPM, starting budget and a comparison with Meta. Find out when TikTok Ads pays off and when it doesn't.

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Small business owner at a laptop planning her first email marketing campaign

media Comments (0) July 10, 2026

Email marketing for small businesses: from zero to your first campaign

Email marketing for small businesses from scratch: choosing a platform, building a list, a welcome sequence, and deliverability. With real costs and no fluff.

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A side-by-side of two business scenes: a team meeting in a conference room next to a shop counter with a retail customer

media Comments (0) July 10, 2026

B2B vs B2C marketing: differences, metrics and what to do when you sell in both models

B2B vs B2C marketing: how the two models differ, which metrics to track, and what to do when you sell to businesses and consumers at the same time.

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Small business team having a casual conversation in a bright office

media Comments (0) July 10, 2026

Employer branding: what it is and how to build it without an HR department

Employer branding isn't just for corporations. See how a small business with no HR department builds an employer brand, plus a plan for the first 90 days with no budget.

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