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Category: Branding and strategy

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A stack of unopened official letters and delivery notices on a desk in a small office, next to a closed laptop
Scallme Editorial Team Comments (0) 27 October 2026

UODO fine for ignoring an official request: PLN 10,082

UODO fined the RKW association PLN 10,082 for staying silent on official requests, and the tax office is collecting it. Check where letters to your company land.
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A business owner's hands holding an invoice over a desk in a small office, with a calculator and a mug of coffee beside them
Scallme Editorial Team Comments (0) 20 October 2026

Transfer outside the VAT white list and tax costs: the penalty ends in 2027

The president signed the PIT and CIT amendment on October 15, 2026. From 2027, paying outside the white list will not remove the deduction, but VAT rules stay.
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A shop assistant's hands carrying a crate of empty bottles and cans past an out-of-order reverse vending machine
Scallme Editorial Team Comments (0) 20 October 2026

Reverse vending machine breakdown and store duties: fine up to PLN 500,000

Climate ministry: a broken reverse vending machine does not release a store over 200 m² from taking back packaging. Fine from PLN 10,000 to PLN 500,000. What to do today.
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A carpenter sanding a wooden chair in his workshop: the business owner at work as the face of the brand
Scallme Editorial Team Comments (0) 31 July 2026

Personal Branding for Business Owners: a Personal Brand That Builds Sales

A business owner's personal brand builds trust and real sales. See how a founder's visibility generates warm leads and how to start in 90 days.
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A side-by-side of two business scenes: a team meeting in a conference room next to a shop counter with a retail customer
Scallme Editorial Team Comments (0) 10 July 2026

B2B vs B2C marketing: differences, metrics and what to do when you sell in both models

B2B vs B2C marketing: how the two models differ, which metrics to track, and what to do when you sell to businesses and consumers at the same time.
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Small business team having a casual conversation in a bright office
Scallme Editorial Team Comments (0) 10 July 2026

Employer branding: what it is and how to build it without an HR department

Employer branding isn't just for corporations. See how a small business with no HR department builds an employer brand, plus a plan for the first 90 days with no budget.
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A winding road with growth charts leading to a target, with a chess knight beside it
Scallme Editorial Team Comments (0) 19 June 2026

Marketing strategy step by step: how to build one

A step-by-step marketing strategy: goals, target audience, positioning, channels and budget. How to build a plan that truly sells.
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Unprinted brand stationery: mint business cards, letterhead with a navy stripe, a notebook and a bag
Scallme Editorial Team Comments (0) 19 June 2026

Visual identity: what it is and what it should include

Visual identity - what it is, what it includes (logo, colors, typography) and why a consistent visual system builds brand recognition.
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A sales funnel turning incoming contacts into a customer and revenue
Scallme Editorial Team Comments (0) 19 June 2026

The sales funnel: what it is and how to build one

The sales funnel - what it is, what stages it consists of and how to build one step by step to turn traffic into customers.
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Interlocking shapes and refresh arrows, a symbol of rebranding
Scallme Editorial Team Comments (0) 19 June 2026

Rebranding: when and how to do it

Rebranding - how to know it's time for a change, how to do it step by step and how not to lose brand recognition.
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