SEO and analytics

A car repair shop customer scans a QR code with a Google review link at the counter

Scallme Editorial Team Comments (0) 4 October 2026

Google review link: how to create it and collect reviews

A happy customer will gladly leave a review, but only if they don't have to search for where to do it. Every extra step, such as typing the business name into Maps, finding the profile and scrolling

Scallme Editorial Team Comments (0) 4 October 2026

How to set up a Google Business Profile step by step

A Google Business Profile (formerly Google My Business) is a free profile that shows your business in Maps and in search results, often above

Discussing an SEO proposal and a draft contract at a table

Scallme Editorial Team Comments (0) 4 October 2026

How to choose an SEO agency: 12 questions to ask before signing

Most businesses that come to us for SEO have already worked with one agency. The story usually sounds similar: a one-year contract, a monthly report with green

A hand holding a smartphone on a sofa in the evening, looking for answers in an AI assistant

Scallme Editorial Team Comments (0) 31 July 2026

AI Search Optimization (GEO): How to Be Visible in ChatGPT and Google AI Overviews

AI optimization (GEO) helps your business appear in ChatGPT and Google AI Overviews. See what genuinely increases your brand visibility.

Desk with a laptop, coffee and a printout of a simple bar chart for analysing Google Analytics 4 data

Scallme Editorial Team Comments (0) 31 July 2026

Google Analytics 4 for business: what to track and read

Google Analytics 4 for business made simple: which metrics to track, how to set up key events and read reports, so you make better decisions.

Owner of a small local service business standing in the doorway of their shop on a city street

Scallme Editorial Team Comments (0) 10 July 2026

Local SEO for small businesses: how Google Business Profile generates leads

Local SEO for small businesses: how a Google Business Profile, reviews, and consistent NAP get a local service business into the Local Pack. A practical plan.