Google Ads for beginners - how to start without burning through your budget
Google Ads can bring in customers on the very first day, but it will burn through your budget just as fast if the campaign is set up wrong. This guide will help you start sensibly.
Types of campaigns
- Search Network - text ads for people actively searching for your service. The best place to start.
- Display Network - banners on other sites, good for remarketing.
- Performance Max - automated campaigns combining multiple channels.
How not to burn through your budget
- Use phrase or exact match, not just broad match.
- Add negative keywords (e.g. jobs, free) to cut off irrelevant traffic.
- Direct traffic to a specific landing page, not to your homepage.
- Measure conversions, because without that you're working blind.
How much budget to start with?
It's better to start with a smaller, controlled amount and gather data than to throw in a big budget right away. After 2-3 weeks, you know which keywords and ads deliver results, and you can scale.
Don't want to waste money on testing? Get a free audit - we'll show you how to set up campaigns for real returns.
Want us to run it for you? View service Google Ads campaigns →
